We can afford to tone it down

 Tone down the rhetoric. Make our delivery, kinder, gentler, and lead with the best intentions for us all. When we're overly dramatic and dogmatic in our approach, the natural reaction is defensiveness, people returning the same energy. That's not productive at all, in fact it's counterproductive. One could argue that we're not really as passionate and genuinely caring about an issue or cause as we profess to be if we go about voicing our views in a way that causes others to dig in their heels. We know what we're doing when we're argumentative. Or we should. Beating people over the head or trying to loud talk them into submission is not justifiable as a strategy precisely because it does. not. work.